Supermarket shoppers already confused by nutritional information listing a product's content may have to psyche themselves up to spend more time reading in the aisles as a new label revealing greenhouse gas emissions comes into practice.
Consumers will be able to compare, buy and reject products based on their greenhouse emissions from as early as 2010 after the launch of a carbon footprint labelling scheme this week by Planet Ark.
Australia will be the third Western country to get the foot-shaped Carbon Reduction Label which is being touted as the greenhouse equivalent of a nutritional panel.
Britain and the US have also introduced the labels.
Environmental group Planet Ark will run the voluntary labelling scheme alongside Britain's Carbon Trust which first trialled the scheme over two years ago with Walkers Cheese and Onion Crisps.
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