Steggles' ‘free to roam’ claim could hatch a whole lot of trouble for poultry producers

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Steggles' ‘free to roam’ claim could hatch a whole lot of trouble for poultry producers

For the animal industry and the animal protection movement, the Australian Competition and Consumer Commission’s (ACCC) pending case against poultry producer Steggles is set to be their very own version of the OJ Simpson trials – absolutely gripping!

Under examination are claims made by Steggles, in an advertising campaign they funded and approved, that broiler chickens are “free to roam”. In response, the “ACCC alleges that the population density of meat chickens raised in barns preclude such movement”.

The chickens we eat are typically referred to as broiler chickens. This differentiates them from egg-laying hens. Broiler chickens live in large sheds and face a number of serious welfare problems.

Read the full article at The Conversation.

 

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