The major German ingredient player, Symrise, has unveiled a new range of meat flavours, called the Beef Flavor Collection. The new range offers various authentic flavours, which maintain intensity under different cooking techniques.
Food manufacturers can now offer gently cooked, chef-quality flavours to their consumers. The portfolio also features regional preferences.
Today’s Consumers are demanding meat dishes that taste homemade, that are healthy and that can be prepared quickly. The Beef Flavour Collection presents flavour solutions for the food industry that meet these needs. Most importantly, they provide an authentic and delicious flavour, no matter how the dishes are cooked.
Mike Ostrowski, Competence Manager Meat in EAME, says of the product portfolio, “The Beef Flavour Collection allows us to round out our selection of meat flavourings. The three product clusters – Culinary Authentic, South America and Remarkable – cover all of the major fields of applications in foods. No matter whether you want to make soups, sauces or ready-to-eat dishes, we provide authentic tastes with low sodium and no flavour enhancers.”
Beyond this, the meat flavourings meet the consumer preference for appetizing and high-quality foods. While sautéed dishes used to be the main favourite, nowadays people enjoy the broad spectrum of flavours in gently cooked dishes. These foods offer people a special sensory experience.
These new beef flavourings appeal to people across the globe, especially since they take regional preferences into account along with the prevailing trends towards natural and healthy foods. The Beef Flavour Collection reflects traditional eating habits and cultural influences as well as national approaches to preparing foods and different cooking styles. To cite one example, it can recreate the juicy barbecue flavour of a freshly cut of grilled meat from Brazil.
Christoph Dahlem, Senior Vice President Business Unit Savory at Symrise, says, “Authentic meat flavourings rank among Symrise's core competences and are an outstanding match with the overall concept of the Savory department. They demonstrate our culinary competence, creativity and authenticity. We want to keep growing in this field.” To keep its finger on the pulse of what people want, Symrise conducts intense research on trends and consumer preferences to create ideal product solutions which are also cost-effective.
To develop its new flavourings, Symrise assembled a team of chefs, researchers and marketing experts. It also surveyed consumers about their preferences in meat dishes. This collaborative approach resulted in foods with a special authentic culinary note, and it also guarantees optimal industrial processing and flavour stability.
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